ALEXANDRA ICART
Designer, Fashion Artist & Creative Visionary
DESIGNER
Baroque as Inspiration
"Today the face of Luxury has changed... it looks much younger!" - joked designer Alexandra ICART from Monte-Carlo at a press conference dedicated to the launch of her new collection.
She is an artist whose artistic vision marries denim rugged charm with baroque embroidery opulence. Her signature piece—a re-imagined denim jacket adorned with intricate gold thread work - has become the talk of fashion environment and the must-have item for those in the know.
Perhaps that’s why Alexandra's original jackets have already been spotted on members of some famous families, from the Middle East to Monaco, where she lives.
This “royal” seal of approval has elevated the NEO luxury brand from a fledgling to an emerging fashion star.
BOHEMIAN COLLECTION
Where Baroque Grandeur Meets Contemporary Couture
Step into a world where history and modernity entwine. The designer's collection is a tribute to the lavish elegance of Baroque fashion, re-imagined through the lens of bold, modern artistry.
This creative concept is rooted in a unique fusion of French Haute Couture traditions and the contemporary spirit of denim. Drawing inspiration from the aesthetic richness of historical costumes — from opulent women’s gowns to the refined elegance of men’s military uniforms — designer re-imagines these elements in the NEO luxury style.
Each piece is a Wearable Art creation — an extraordinary fusion of denim, lace, antique embroidery, tapestry, gold-plated accents, and semi-precious stones. This combination of materials brings texture, depth, and storytelling to every garment.
Designed to bring the refined luxury of the past into today’s world, each item adds a touch of majestic charm to everyday life.
This collection celebrates individuality, craftsmanship, and the timeless beauty of fashion as an wearable art.
Bohemian Denim_1
This blue denim jacket reinterprets military heritage through a contemporary, bohemian lens. Distinguished by exceptional craftsmanship, it features layered textures composed of vintage-inspired lace, intricate decorative stitching, and thoughtfully juxtaposed fabric panels.
A structured, military-style button configuration and refined chain detailing lend an authentic archival sensibility, while delicate lace inserts introduce a nuanced feminine elegance.
A singular, one-of-a-kind garment.
Bohemian Denim_Princess
This icy-blue denim jacket re-imagines the gravitas of ancient naval uniforms through a contemporary, bohemian lens. Each surface tells a story: antique handmade lace drapes over panels of meticulously stitched denim, while subtle metallic embellishments catch the light, hinting at both history and whimsy.
The jacket’s military-inspired button arrangement and delicate chain details anchor it in heritage, yet the interplay with soft lace introduces a fluid, feminine counterpoint—strength and elegance in quiet dialogue.
A one-of-a-kind artisan masterpiece.
Heritage & Denim
A light blue denim coat re-imagined through intricate metallic embroidery in nuanced gold, copper, and warm brown tones. Baroque-inspired floral and scroll motifs cascade elegantly along the front, complemented by precision-cut diamond perforations at the hem and refined gold metallic trim accents.
An exemplar of elevated sustainable fashion, this piece transforms recycled denim into a singular artisan creation through meticulous hand-embroidery and considered design.
A true one-of-a-kind garment.